Overview
Purpose
At White Water Rafting, we believe that rafting is not just an adventure sport, but an opportunity to connect with nature and appreciate its beauty. Here visitors can access information about the different rafting experiences available, from thrilling rapids to peaceful floats, and the necessary equipment and safety measures to ensure a fun and safe adventure. We also take pride in our commitment to environmental sustainability and conservation, showcasing our efforts to preserve the natural world around us. By sharing information about the local environment and promoting responsible tourism, we hope to educate and inspire our visitors to become stewards of the natural world. At White Water Rafting, we believe not only in increasing awareness, but also promoting environmental conservation, all while providing an exciting and memorable rafting experience for our visitors.
Audience
Our target audience is made up of young and adults who love adventure and outdoor activities, and who are in search of an exciting and memorable experience while appreciating the natural beauty and helping to preserve the environment. Our customers value environmental conservation and seek out companies that share these same values. What they want is a rafting experience that is safe, exciting, and provides a connection to nature. They want to ensure that they are being well taken care of throughout the adventure, without sacrificing the thrill and adrenaline that rafting provides. Customers are looking for a website that offers detailed information on the different rafting options, safety measures, necessary equipment, and environmental conservation initiatives. They want an easy and convenient way to book their rafting adventure directly on the website and stay up-to-date with all the latest company news. Our target audience primarily accesses our website through mobile devices such as smartphones and tablets but can also access it via desktop or laptop. Therefore, the website design is responsive, ensuring a great browsing experience on any device.
Branding
Website Logo
Style Guide
Color Palette
Palette URL:
https://coolors.co/40916c-2d6a4f-1b4332-081c15| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #40916c | #2d6a4f | #1b4332 | #081c15 |
Typography
Heading Font: Libre Baskerville
Paragraph Font: Open Sans
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The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
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Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
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